The Basics of Marketing Your Home

Advertising and Promotion

At Re/Max Select we take the time to advertise your home on our many different social media platforms. We also use the Multiple Listing Service or MLS, our website ( and to showcase your home. 

Even with all these advertising avenues, " For Sale" signs on front lawns are still remarkably effective.  When appropriate, and with your permission, your REALTOR® may send a mailing about your property to neighbors. Sometimes one of them has a friend or relative who always wanted to live near them. You never know how far reaching the benefits of word-of-mouth advertising by friends, relatives and neighbors can be.

Showings and Open Houses

Having an open house is a great way to invite potential

buyers to come and look at your home. This allows them

to get a feel for the environment they may potentially want

to live in. 

In order to effectually showcase your home to potential

buyers it is very important to make sure the following is

done. These suggestions could help sell your home quicker

and for the best price.  

Quick tips for showings and open houses:

  • Clean or replace dirty or worn carpets

  • Open all curtains and blinds

  • Replace any burned out light bulbs and turn on all lights

  • Clear all clutter

  • Wash and put away any dirty dishes

  • Set the dining room or kitchen table if you have particularly nice linen or china

  • Simmer a few drops of vanilla on the stove

  • Put on soft music

  • Burn wood in the fireplace on cold days, otherwise, clean the fireplace

  • Put fresh towels in the bathroom

  • Take any laundry out of the washer and dryer

  • Leave the house so your REALTOR® is free to deal with prospective buyers in a professional manner

  • Put pets in cages or take them to a neighbor



How Long Has Your House Been on the Market?

Professional appraisers sum up their entire body of knowledge in three Words: " Buyers make value." Your home is worth as much as a buyer will pay for it.

If your home has been on the market for months, it’s a clear message that the property may not be worth what you're asking for it. This is particularly true if there haven't been many prospects coming to see it. What you do at that point depends on whether you really need to sell, and whether you're working with a time limit.

If you really do need to sell, with your REALTOR® discuss a schedule for gradually dropping your price until you find a level that attracts buyers. There's no point in saying, " We simply can't sell our house." Anything will sell if the price is right.

If You’re Buying Another Home

You may wonder what will happen when you're selling one home and buying another – how will all the details work out? This is a common situation and REALTORS®, lawyers, and title and escrow companies have plenty of experience in arranging contracts and loans so that the two transactions dovetail smoothly.

And should you sell your home first then buy or buy first then sell? Ideally, it’s best to find a home you like and make an offer subject to selling your current home. This generally works in a normal market. However, in a “hot” market most sellers will not accept a “subject to sale” offer. In this case you need to sell your home first and then buy a new home in the interim period between selling and vacating your house.

If you find that you need to buy the next house before you've received the proceeds from the present one, lending institutions can sometimes make you a short-term " bridge" loan to tide you over between the two transactions. Make sure you fully understand the exposure and emotional investment before proceeding with this type of loan.


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